The next stage in this venture is clearly to bring to the market, a choice of configurations to satisfy 100% of consumer demand, rather than the present 8% - 10%.

Expressions of interest are now being invited from various global agency groups, brand names and manufacturers of the domestic sewing machine, with view to exploitation of this innovation.

The proposed business model is to licence the commercialisation rights to sewing machine manufacturers and derive income through: upfront licensing fees, territorial exclusivity fees and ongoing royalties based on sales.

Monopoly rights to the right-handed configuration will give a manufacturer a significant basis for competitive differentiation, the ability to stimulate new sales and to capture market share.

An exciting and rewarding prospect awaits the first group into the marketplace with this exclusive innovation. They will change the dynamics of the industry for years to come and reap the appropriate rewards.

To the industry I say; don't get "LEFT" behind, make it "RIGHT" and have more people sewing.

Rex Pulker

On this day the government of The People's Republic of China, Granted fully, our application for a 'Certificate of Invention Patent'.

This is an enormous step towards seeing the manufacture of the world's first domestic sewing machine to cater for right-handed users.

A long way to go, but to procure this protection within the largest manufacturing country, has to be a real fillip and a massively rewarding incentive to bring this innovation to the market.

Let's now get it right and have more people sewing.

Recent feedback from India and China indicates that our patent applications have reached the final stages of examination, and the prospect of success appears to be positive.

Regardless of the outcome of this very crucial level of global protection for our concept; I would at this stage of the journey, very much like to re-affirm my sincere thanks to all of those who have continued to support our vision and venture as we move towards the 'end game'.

Global support, interest and input has been received from family, friends, members of the industry, teachers, writers, consumers, and others from all over the world. Thank you all for being part of our endeavour to bring about a long overdue change and improvement for the use and operation of the domestic sewing machine.

Let's bring this to fruition and have more people sewing.

Kind regards,

Rex Pulker

Late last year, we received a communication from an ergonomics, production management group in China, who had been approached by some of their garment factory owner clients from Japan, who were seeking help and assistance, to overcome what they described, as a problem being experienced with right-handed operators on machines in the factory that obviously favoured the left-hander!!

After all this time - 160 years - , it's starting to filter through that the present configuration of the machines for the majority of users, is simply back-to-front. Nobody of course, wants to hear that they've been operating user-unfriendly designs for all this time, but at least they are now asking the question. The consequence of this, is that now groups in China and Japan are moving towards a predictable solution, which of course, is to reverse the configuration to cater for the right-handed operator.

This message is exactly what we've been endeavouring to convey for some years and at last, it looks like the industry will do something about it!!

Has seen the world plunge into the worst economic recession since the thirties and most business ventures have stalled or have been put on the "back-burner". During this period we will focus on increasing the level of awareness regarding our innovation and continue the push towards further protection, particularly within China and India.

Interest continues to grow in Europe, particularly within Germany and thanks must go to Anne Liebler and her colleagues at Hobbyschneiderin Forum for encouraging this following.

During the past few years we have witnessed the closure and movement of some of the famous brand names in our industry and it has been sad to see the demise of some great names. The manufacturing of domestic sewing machines is gradually corralling itself into Asia, primarily into The People's Republic of China. It would appear that the P.R.C. could eventually be producing almost 90% of the world's domestic machines. All the more reason to secure "Granted Status" in China.

With growing support for our proposal, the coming year does offer a real expectation of involvement from manufacturers, marketers and investors within the domestic sewing machine industry. Bringing this venture to fruition would complete the vision of seeing a choice of configurations for both the left and right-handed users of the domestic sewing machine.

Let's get it RIGHT ….. and get more people sewing!

For the moment,

Kind regards,

Rex Pulker

Continued positive support and fresh input has come from various members of the international sewing fraternity, as well as new interest from teachers, demonstrators and promoters of the craft. Comments received from a number of sewing machine dealers world-wide have suggested (when manufactured) a real willingness to support this venture, by offering to place the new designs on "the floor".

Thanks also go to Noelene Matthews (President of W.A. Division) of the Home Economics Institute of Australia, for her personal and informative article placed in the Oct./Nov. edition of the Westward Home magazine.

V.D.T.A./S.D.T.A. ‘Breaking News’ item invites industry comment and support.

My personal thanks go to Beth Vitiritto and her team for their invaluable contribution to our awareness campaign.

Hi Folks,

Welcome to 2008. During the early part of the year we received a very welcome and generous offer from the S.D.T.A. (Sewing Dealers Trade Association) of America, to assist us with the promotion of our new innovation. This offer and assistance materialised initially in the form of an article published in the July edition of the S.Q.E. magazine.

Consequently our site is now being visited by a large number of countries world-wide and a great deal of interest is being shown by U.S.A., Taiwan, the Russian Federation, Germany, China, Australia and a number of other European countries.

An exiting year comes to a close with the launch of LetsGetitRight.com.au and the broadcast of our demonstration video. Highlights of the year have been firstly, the receipt of very generous and appreciated support from many members of the industry throughout Australia; their positive input into our venture has been invaluable.

Secondly, the news from both the Patent offices of the U.K. (July, 2007) and Australia (August, 2007) that our applications for a complete Patent, had been 'Granted', was of course immensely rewarding and gave us every reason to believe that a similar result may be received from India, China and Japan.

We look forward to 2008 with enthusiasm and optimism and hope the 'New Year' will be fruitful for all.

Seasons Greetings

Rex Pulker